Femi Sowoolu is a broadcaster, journalist, public commentator, scriptwriter, social media activist, author, raconteur, media consultant, voice-over artist, programmes designer and producer. He worked with the Ogun State Broadcasting Corporation. He then joined Grant Advertising, Nigeria, a leading Nigerian advertising agency and member of the McCann Ericsson Worldwide Group, and left to set up FM Productions. He was General Manager of Smooth 98.1 FM. He is currently the Managing Director and Chief Executive Officer at JAMZ100.1FM, based in the city of Ibadan, Oyo State.